Concept Space
irime.gallery
Address
24 Ion Brezoianu, Bucharest
Edition
N°1: 2026
Irimé® - The art is in the delicacy.
A place where style, art, craft and experience coexist under the same roof. Not a boutique. A continuation.
Partnership Presentation
01: A New Chapter
Irimé Gallery opens its doors as a cultural and commercial platform in central Bucharest - a meeting point for STYLAND, NRP, and a community built around craft, intention and identity. A space designed to be shared.
Built on more than twenty years of work behind STYLAND and NRP, Irimé Gallery now extends an invitation to brands, institutions and media partners who recognise the value of meeting a curated audience in a space with a distinctive voice.
02: The Gallery
Irimé Gallery is a concept space in the heart of Bucharest where style, art, craft and experience coexist under the same roof. The gallery houses the STYLAND and NRP brands, curates pre-loved luxury pieces and objects of art and design.
Every piece was chosen not for what it is, but for the story it carries forward. The gallery is the only space in central Bucharest that connects a luxury fashion showroom with an active, in-house tailoring atelier: open, visible, and part of the experience.
03: The Atelier
Visitors do not only see the finished piece. They witness the entire process: the choice of fabric, the cut, the garment taking shape. A format without equivalent in Romania.
STYLAND was built over twenty years from a single Bucharest atelier into a brand worn on international stages. NRP: Not Rain Proof: brings the same precision to men's tailoring with a strong focus on the finest fabrics.
STYLAND
Hand-cut, hand-sewn
NRP
Not Rain Proof · Tailoring
04: Audience
They are not looking for a product. They are looking for certainty.
Executives, entrepreneurs, decision-makers: people who have built something and dress with the same intention with which they lead. For them, shopping is not consumption. It is an act of confidence in their own identity.
Quiet luxury
Quality felt before it is seen. Discretion that communicates more than any logo.
Patience for what is right
A hand-crafted piece. A fabric chosen with intention. A selection that makes no compromises.
A wider community
Designers, architects, artists, athletes, and a new audience drawn to the living atelier.
05: Event Formats
The gallery operates simultaneously as a daily space of discovery and as a platform for private and public events: curated with the same intention as every piece in the collection.
PRIVATE
N° 01
Intimate curated networking evenings: meetings between communities with complementary profiles, quietly moderated in the gallery. Each edition brings together 10–15 people selected from two different worlds.
PRIVATE
N° 02
The launch of a product or service in Irimé Gallery: a space with strong identity, far from conventional event venues. Audience curated jointly by partner and gallery, with emphasis on relevance over numbers.
PRIVATE
N° 03
The gallery serves as an editorial backdrop for photo or video campaigns. The Irimé space: atelier, natural light, textures: offers a visually distinct context, immediately recognisable as authentic.
PRIVATE
N° 04
Hands-on learning sessions in the gallery: from tailoring workshops led by the Styland team, to sessions on fabric, curation or personal style. An educational format with an experiential dimension.
PRIVATE
N° 05
Curated private shopping evenings: a selection of pieces presented to a small group in the atmosphere of the gallery. Without the pressure of a showroom. With the attention of an extended one-to-one.
PUBLIC
N° 06
Open-audience events: vernissages, talks, networking evenings, collection or brand presentations. The gallery functions simultaneously as a cultural and commercial platform.
ANNUAL
N° 07
An annual large-scale event on Ion Brezoianu Street, organised under the umbrella of a major Bucharest event: Design Festival, Art Safari or equivalent. Activation in public space with craftspeople, neighbouring businesses and community. First edition: June 2026, under the Bucharest Design Festival umbrella.
06: Partnerships
Irimé Gallery works exclusively with partners who share common values: quality, authenticity, attention to detail. Five formats, calibrated to where you want to meet our community.
01
Tier I
What you receive
Association with a singular moment. Access to the Irimé premium audience. Visibility across all channels.02
Tier II
What you receive
Presence on Instagram + website. Editorial photographs with the product in the space.03
Tier III
What you receive
Exclusive access to the Irimé community. Event + digital co-branding.04
Tier IV
What you receive
Exclusive photo/video material. Interview with Teodora Burz. Access to the space.05
Tier V
What you receive
Presence in Irimé communications. Access to open events.07: Contact
Address
Str. Ion Brezoianu 24
Bucharest, Romania
Visiting hours
Mon: Thu · 11:00: 18:30
Fri · 11:00: 19:00
Sat · 12:00: 16:30
Private visits by appointment.
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The art is in the delicacy.